"Go-Ahead" and "Up-To-Date" people in Africa cycle, apparently...

Cleaning up my hard drive last week, I came across these scans of newspaper advertisements. I had found these back in 2013 during my time doing archival research in Sierra Leone. They were published in local newspapers in 1961, just a few years before Sierra Leone's independence from Britain; bike riding is being promoted as a quintessential modern, progress activity. Around this same time (the late-1950s) there was one Sierra Leonean - Willie Aofalabi-Taylor - who famously cycled 18,000 kilometres across parts of West, Central and East Africa; so perhaps he helped to popularise cycling in the region.